Ikea Blog

Archive for the ‘All Post’ Category

Ikea Romania and UNICEF Romania launches for the winter holidays the ‘Together for Education’ campaign. For every toy the Klappar set bought a part of the money will be donated to UNICEF. Ikea Romania and UNICEF Romania proposed to develop a multifunctional centre where the children, especially the vulnerable ones, with ages between 0 and 6 years to benefit of education services, medical and social assistance, and the parents of parental and professional advisory. The goal of the project is to create a space to offer the children equal chances of developing, no matter the ethnic group, the religion of the disability.

With only one store, Ikea Romania had in only one year total incomes of 104.7 million euros, throughout the entire 2008, the number of persons who visited the store being of over 3 million. The biggest sales recorded in September, after the launching of the new catalogue: 9.4 million euros, with over 275.000 visitors. The furniture represented about 60% from the Ikea store` s sales, the rest being represented by accessories and home decorations. Among the furniture products, the best sold were: the combinations of closets, with over 27.600 sold units, the kitchens, with over 20.300 units and the bookstores.

Ikea knows that you want to spoil your pet offering it everything that makes it happy. That is why at Ikea you can find a lot of stuff for your pet: colorful bowls for food, blankets, tents for cats or dogs, hooks, cushions, baskets, waste bags, place mats for the food bowls, lint rollers, beds for cats or for dogs, travel kits of four pieces for dogs, cat starter kits, rugs, collars, leashes, harnesses, high cat beds (because it is well known their pleasure to sleep at heights), storage baskets, cat beds, stands for food bowls, storage cases, scratching posts, jars with lid.

The Valentine` s day can be even more beautiful with Ikea. For this special day, in the Ikea stores you can find presents such as: perfumed and colorful candles, romantic bed lingerie, the heart-shaped Famnig pillows, plants, heart-shaped chocolate boxes and jelly boxes, birthday cakes with the well-known ‘I love you’ on them, decorations and toys. More, if you come with your partner at Ikea on Valentine` s day you will spend a wonderful day in a romantic décor with Cupids and a special dinner at the Ikea restaurant. Here you can enjoy the special aphrodisiac menu and the Swedish chocolate cake.

Starting with July 2009, the Swedish Ikea stuck their armchairs, lamps and chairs on the Ireland` s territory, next to the M50 highway, in the North of Dublin. The Ikea launch in Ireland consisted in putting more lamps, armchairs and carpets in the downtown of Dublin. Without any other add. What is very important: the objects were just put and let free, just to be taken by the first courageous people. At the beginning the people were shy but in the end all the lamps, armchairs and carpets started to disappear, one by one. Another interesting idea from Ikea!

Maybe you are wondering which are the needed skills to work at Ikea? Well, on the Internet you can find a very funny but also very inspired picture. Everything is simple: the wanna be employee knocks at the employer` s door, enters and…he sees a dissembled chair and some tools. The employer tells him to make the chair and take a seat. It perfectly fits with the company` s profile. You know how to assembly a chair? Then you have the skills to become a part of the Ikea team. The comic Ikea job test may relax you before a job interview.

Every family should have in their kitchen a set of knives. If you are looking for such a set of resistant, perfectly sharp and good for the diverse types of utilization knives than try the Ikea Hake knives. The set has a 13” cook` s knife, one 9” utility knife, one 13” bread knife and one 11” cook` s knife. These knives are sold with a knife block that can be cleaned with a damp cloth. The materials which the knives are made from are: stainless steel, solid pine, polypropylene and clear lacquer. Very practical and at very attractive price!

The Ikea game can be found on Internet; is funny, attractive and easy. The only condition is to be a true Ikea fan. Why is that: because you will have to recognize the Ikea products and the collections` names. The game gives you a list of Ikea product names and you have to guess what the product corresponds to the given name. For example: Raket. Is a floor easel, soap dish, photo frame, bedside table or cushion? Every game is different because the ten products are chosen by the data base. Funny and it shows if you are an Ikea fanatic.

Ikea future investments are going to be very important. Only in training the employees the Swedish company invests about 570.000 euros every year. The trainings are organized inside and outside the country having as goal to transform any simple employee in a potential store chief. The training programs dedicated to the Ikea` s employees are for all the company` s workers, no matter the hierarchical position. More, the company wants to invest $2.5 million for promo, the half of this amount being invested in the Ikea catalogue for Bucharest-Romania. There are rumors of Ikea 300 million euros investments in Croatia.

We all know that Ikea always comes with attractive ideas for its clients. Among these ideas is the Ikea furniture swapping that took place in Amsterdam, Holland. 250 people brought their furniture and swapped it between them. Important to mention is the fact that there was not a condition to bring Ikea furniture but any kind of. The amount invested by Ikea in organizing this event is of $17.700. It is a part of an Ikea marketing campaign through which the company wants to encourage its clients to let their imagination run free when they want to decorate their home.