Ikea Blog

Archive for November 15th, 2009

The Ikea cabinets are various and with different usages. There are wall cabinets, mirror cabinets, medicine cabinets, sink cabinets, high cabinets and lockable cabinets. The Atran lockable cabinet can be bought in 2 colors and two dimensions. The cabinet has an extra key included, the door has small spaces for bottles, jars and the opening can be on the right side or on the left one. If you need a mirror cabinet, the Bjorken cabinet has dual side mirrors and is made from wood and glass. From the same collection you can buy a lockable medicine cabinet, very practical.

Ikea chose a unique way of promoting their products in Japan. The company completely furnished all the trains of a Japanese monorail airy subway. The trains were practically transformed into a mobile Ikea showroom. The promoting campaign came after Ikea opened a new store in Port Island. To ‘renovate’ the subway Ikea used 55 armchairs and couple of thousands of curtains, the bonus being a very attractive and colorful design for the subway` s exterior look. The travelers had a very pleasant and special trip. Ikea also decorated a train station from Amsterdam with mirrors, benches and pillows as a promoting campaign.